Definition of Availability Heuristic

Definition of Availability Heuristic

Definition of Availability Heuristic

Availability Heuristic

the definition of availability heuristic is the cognitive shortcut that occurs when we make judgments on the basis of how easily we can call to mind what we perceive as relevant instances of a phenomenon.

 

References

Sternberg, R. Sternberg, K & Mio, J. (2012). Attention. Cognitive Psychology (6t ed.). Mason, Ohio: Cengage.

 

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